Whether you are selling products to potential customers or writing about your travel adventures around the world. In the field of Web design and development, we are quickly getting to the point of being unable to keep up with the endless new resolutions and devices. Mobile phones are critical access devices for the future success of your business. Ensuring that mobile visitors can enjoy your mobile friendly responsive website. Whatever device they are using is the new focus of attention for all smart, mobile-savvy website designers.
Mobile friendly responsive Website design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. Because screen sizes on mobile devices like cell phones and tablets are smaller. A desktop version of a web page may be difficult or even impossible to read. Requiring users to pinch or zoom in order to read text or view images is inconvenient and leads to a frustrating experience. But a well-designed mobile-friendly responsive website design presents itself easily and draws your users into an enjoyable experience for them and a potentially profitable experience for you.
Deciding to make a website mobile friendly became an important factor in Google search rankings as of April 21, 2015. This underscores the rising value that Google places on mobile ready websites and significantly impacts your website's chances of appearing among Google search results.
There are many reasons for this, and they are helpful for explaining why you should make your website responsive to mobile users. The following 2016 mobile marketing facts and statistics are provided by the Chief Marketing Officer Council World Wide:
More than ever before, cell phone owners are doing the greater majority of their online browsing on their phone. According to PewInternet, 17 percent of all cell phone users in the US go online "mostly" on their cell phone. This percentage is even higher among young men and women, non-white populations, those who have not graduated from college, and those with annual household incomes lower than $50,000.
Beyond the US, mobile phones are often the only means of accessing the web in developing countries. With the expansion of internet access tied so tightly to rising numbers of cell phone users, e-commerce is rapidly expanding beyond international borders. The profitable nature of global digital marketing is only now being realized. Understanding your mobile friendly customer is critical because the future of web-based sales depends greatly on making websites responsive to the full range of mobile devices and screen sizes.
Spending the time and money to make your website mobile friendly may be the best investment decision for the future success of your company.
According to Google, "mobile" or mobile devices refers to smartphones. These include iPhones, Windows Phones, and devices running Android. Although their screen sizes are smaller, these mobile devices are similar to desktops in that they can render a broad range of the HTML5 specification. They differ in that in almost every case the default orientation of the mobile device is vertical.
Google considers tablets as a separate definition, not in the same category as "mobile" devices. Although tablets are, indeed, mobile (i.e., transportable), tablets in most cases tend to have larger screens. This means that tablet-optimized content is expected by the user to more closely resemble what is displayed on a desktop browser, as opposed to the smaller screen of a smartphone browser.
As more and more users turn to their mobile phones for internet browsing, search results for these users need to provide relevant links that are optimized for their devices. This optimization is transparently integrated by Google into the search algorithm based on data collected about the screen size of the user's specific device.
As reported by MediaPost, "Mobile shoppers put ease of use foremost when it comes to mobile shopping sites, with 48 percent of respondents citing it as the most important quality of a mobile site they visit." To understand more about effective mobile website design, the following tips are offered by Google Developers:
The best way to evaluate a web page for its friendliness to mobile users is to pick up your mobile phone and visit the page yourself. Use the following questions to help in the evaluation:
All of these questions will lead to an honest evaluation of a website's effectiveness, one page at a time. Mobile users want to get their information quickly and many of their decisions are made on the fly.
As reported by Huffington Post, 80 percent of mobile shoppers admit that their purchases are impulse-driven. They also report that they are more likely to "purchase from and interact with a brand that offers an engaging mobile experience." Taking advantage of this knowledge is critical. Contact information and Calls to Action (CTAs) should be among the first items displayed to a visitor.
Google offers a Mobile-Friendly Test tool for responsive website designers to help determine if a website meets Google's definition of mobile-friendly. A good mobile website design company will always want to check how Google Search sees your web pages by employing this helpful tool. As detected by Googlebot, the following criteria must be met by a web page to be eligible for the "mobile-friendly" label:
A Mobile Usability Report is also available from Google by creating a Search Console account.
It is important to emphasize that pages that will lead a mobile user to a poor search experience may be demoted in Google search rankings. The link to your web page could even be displayed with a warning to mobile users in their search results.
To help your mobile friendly website show up better in search results, a responsive website designer would also want to implement tips from Google's Mobile Search Engine Optimization guide.
Constant connectivity offers a two-way street full of opportunities. With the high degree of user connectivity comes the opportunity of reaching a much larger audience. By meeting the access needs of your mobile customers, you also increase your access to higher revenue.
Here at Proximate Solutions, our responsive website designers are experts at making websites mobile friendly. We are professionals at creating optimal web experiences that are:
Flexible -- by designing your web page text and images to display fluidly across all devices, screen sizes, and screen resolutions.
User-Friendly -- by enabling easy absorption of website content, through intuitive design that is responsive to all users, regardless of their device type or screen size.
With a reputation built on developing websites that provide excellent browsing experiences, Proximate Solutions is a mobile website design company trusted by clients all over the globe. Please view some of our latest responsive website designs and coding projects at our online portfolio.
We offer expert services, providing optimal user-friendly content to all visitors of your website, regardless of their device type and screen size. Tailored to your special needs, budget, and time-frame, Proximate Solutions is ready to help you upgrade your current design, or design a fresh, new mobile ready website.
We also offer free website consultations, and don't forget to ask for a discount on our services for sharing this article, and "liking" our page. Contact us today!
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