Mobile-Friendly Responsive website design services
for your Existing or New website

Whether you are selling products to potential customers or writing about your travel adventures around the world. In the field of Web design and development, we are quickly getting to the point of being unable to keep up with the endless new resolutions and devices. Mobile phones are critical access devices for the future success of your business. Ensuring that mobile visitors can enjoy your mobile friendly responsive website. Whatever device they are using is the new focus of attention for all smart, mobile-savvy website designers.

Mobile friendly responsive Website design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. Because screen sizes on mobile devices like cell phones and tablets are smaller. A desktop version of a web page may be difficult or even impossible to read. Requiring users to pinch or zoom in order to read text or view images is inconvenient and leads to a frustrating experience. But a well-designed mobile-friendly responsive website design presents itself easily and draws your users into an enjoyable experience for them and a potentially profitable experience for you.

Mobile Marketing Facts and Statistics

Deciding to make a website mobile friendly became an important factor in Google search rankings as of April 21, 2015. This underscores the rising value that Google places on mobile ready websites and significantly impacts your website's chances of appearing among Google search results.

There are many reasons for this, and they are helpful for explaining why you should make your website responsive to mobile users. The following 2016 mobile marketing facts and statistics are provided by the Chief Marketing Officer Council World Wide:

  • In 2016, 51 percent of internet users accessed the net on mobile devices. 42 percent of desktop users accessed the net in the same period.
  • 87 percent of millennials report having their smartphone always at their side, both day and night. 78 percent of millennials report spending more than 2 hours every day using their smartphones. 68 percent of millennials report that they consider their smartphone as a personal device.
  • In the US, 65 percent of smartphone users report checking their phones within 15 minutes of waking. 64 percent also report checking their phones within 15 minutes of going to sleep.
  • 84 percent of 13- to 17-year-olds report owning a cell phone. 83 percent of 6- to 9-year-olds report using a tablet.
  • 44 percent of consumers report that they would be happy if brands would deliver coupons and deals to their mobile devices.
  • 78 percent of smartphone users report accessing retail sites through the use of a mobile app. Wanting on-the-go, targeted information with minimal data use, these consumers report satisfaction with the services that mobile apps provide. 44 percent of tablet users also report accessing retail sites through the use of mobile apps.
  • eMarketer reports high expectations that mobile will overtake desktop for US search ad spending this year, rising from $8.72 billion to $12.85 billion. This is just slightly over desktops at $12.82 billion. It is also predicted that there will be 156.4 million cell phone search users in the United States, accounting for 49.0 percent of the population.
  • According to Statista, worldwide mobile app store revenues are projected to grow to USD 76.5 billion in 2017.
  • By the end of 2017, Mobile e-commerce is expected to account for 24.4 percent of overall e-commerce revenues.
  • Also by 2017, mobile devices are expected to account for 87 percent of the total sales of Internet-enabled technology.

Understanding Your Mobile Friendly Customer

More than ever before, cell phone owners are doing the greater majority of their online browsing on their phone. According to PewInternet, 17 percent of all cell phone users in the US go online "mostly" on their cell phone. This percentage is even higher among young men and women, non-white populations, those who have not graduated from college, and those with annual household incomes lower than $50,000.

Beyond the US, mobile phones are often the only means of accessing the web in developing countries. With the expansion of internet access tied so tightly to rising numbers of cell phone users, e-commerce is rapidly expanding beyond international borders. The profitable nature of global digital marketing is only now being realized. Understanding your mobile friendly customer is critical because the future of web-based sales depends greatly on making websites responsive to the full range of mobile devices and screen sizes.

Spending the time and money to make your website mobile friendly may be the best investment decision for the future success of your company.

I'm Ready to make my site Responsive and generate more business

Understanding Google's Definition of "Mobile"

The following distinctions will help you understand exactly how Google defines the various "mobile" devices currently available:

iphone 5s

Mobile:

According to Google, "mobile" or mobile devices refers to smartphones. These include iPhones, Windows Phones, and devices running Android. Although their screen sizes are smaller, these mobile devices are similar to desktops in that they can render a broad range of the HTML5 specification. They differ in that in almost every case the default orientation of the mobile device is vertical.

ipad air

Tablets:

Google considers tablets as a separate definition, not in the same category as "mobile" devices. Although tablets are, indeed, mobile (i.e., transportable), tablets in most cases tend to have larger screens. This means that tablet-optimized content is expected by the user to more closely resemble what is displayed on a desktop browser, as opposed to the smaller screen of a smartphone browser.

Understanding Mobile Website Design

As more and more users turn to their mobile phones for internet browsing, search results for these users need to provide relevant links that are optimized for their devices. This optimization is transparently integrated by Google into the search algorithm based on data collected about the screen size of the user's specific device.

As reported by MediaPost, "Mobile shoppers put ease of use foremost when it comes to mobile shopping sites, with 48 percent of respondents citing it as the most important quality of a mobile site they visit." To understand more about effective mobile website design, the following tips are offered by Google Developers:

  • 1Make Your Customers' Lives Easier -- Whatever is the main objective of your website, make sure it is right up front. A great mobile website design will make your customers' lives easier by quickly and conveniently offering whatever it is that they want from your website.
  • 2Streamline the User Experience -- Make sure the number of steps your customer will take to get what they want from your website is as few as possible. Streamlining the user experience will increase the speed and convenience of transactions, promoting greater customer satisfaction, loyalty and repeat business.
  • 3Focus on Consistency -- Great responsive website design focuses on consistency in the website's user interface. An effective interface offers a unified, consistent experience for the user across the full spectrum of standard computer platforms (desktops, laptops, etc.) and mobile devices (phones, tablets, etc.).
  • 4Use Responsive Web Design -- "Responsive web design" (RWD) requires using smart web page coding to adapt one unique web page URL to the full spectrum of devices. The page coding collects user-specific display requirements and adjusts or "responds" to that specific device. RWD offers the advantage of only needing to maintain one version of your website, as opposed to maintaining a desktop version (www.yourwebsite.com) as well as a mobile version (m.yourwebsite.com).
  • 5Learn From Your Competitors -- Check out the websites of your competitors and try to improve on the user experience. Learn from others what works well and what doesn't. Think like a potential customer and offer better ways to help them get what they want more quickly and conveniently.

How to Evaluate a Mobile Friendly Web Page

How to Evaluate a Mobile Friendly Web Page

The best way to evaluate a web page for its friendliness to mobile users is to pick up your mobile phone and visit the page yourself. Use the following questions to help in the evaluation:

  • Does the web page complete loading in under three seconds?
  • Is your eye drawn to the most important message or selling points?
  • Are you able to easily read the web page content?
  • Are you able to easily navigate through the web page?
  • Do you find the web page interesting? appealing? boring? confusing?
  • Is this a web page you would return to in the future?

All of these questions will lead to an honest evaluation of a website's effectiveness, one page at a time. Mobile users want to get their information quickly and many of their decisions are made on the fly.

As reported by Huffington Post, 80 percent of mobile shoppers admit that their purchases are impulse-driven. They also report that they are more likely to "purchase from and interact with a brand that offers an engaging mobile experience." Taking advantage of this knowledge is critical. Contact information and Calls to Action (CTAs) should be among the first items displayed to a visitor.

Google offers a Mobile-Friendly Test tool for responsive website designers to help determine if a website meets Google's definition of mobile-friendly. A good mobile website design company will always want to check how Google Search sees your web pages by employing this helpful tool. As detected by Googlebot, the following criteria must be met by a web page to be eligible for the "mobile-friendly" label:

  • The web page must not use software that is unavailable on mobile devices, like Flash
  • It must use a font size and style that can be read easily without any need for zooming
  • It must conveniently resize content to match the users' screens without forcing them to zoom or scroll horizontally
  • Links on the web page must be placed far enough away from each other to allow correct and convenient tapping.

A Mobile Usability Report is also available from Google by creating a Search Console account.

It is important to emphasize that pages that will lead a mobile user to a poor search experience may be demoted in Google search rankings. The link to your web page could even be displayed with a warning to mobile users in their search results.

To help your mobile friendly website show up better in search results, a responsive website designer would also want to implement tips from Google's Mobile Search Engine Optimization guide.

Let's Make Your Website Mobile Friendly

Constant connectivity offers a two-way street full of opportunities. With the high degree of user connectivity comes the opportunity of reaching a much larger audience. By meeting the access needs of your mobile customers, you also increase your access to higher revenue.

Here at Proximate Solutions, our responsive website designers are experts at making websites mobile friendly. We are professionals at creating optimal web experiences that are:

Flexible -- by designing your web page text and images to display fluidly across all devices, screen sizes, and screen resolutions.

User-Friendly -- by enabling easy absorption of website content, through intuitive design that is responsive to all users, regardless of their device type or screen size.

With a reputation built on developing websites that provide excellent browsing experiences, Proximate Solutions is a mobile website design company trusted by clients all over the globe. Please view some of our latest responsive website designs and coding projects at our online portfolio.

We offer expert services, providing optimal user-friendly content to all visitors of your website, regardless of their device type and screen size. Tailored to your special needs, budget, and time-frame, Proximate Solutions is ready to help you upgrade your current design, or design a fresh, new mobile ready website.

We also offer free website consultations, and don't forget to ask for a discount on our services for sharing this article, and "liking" our page. Contact us today!

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